A brand started from ‘Nothing’ , they are one of the most hotly anticpated Tech company of the decade. The company’s founder, Carl Pei is no stranger to successfully leading tech companies and Nothing could prove to be Carl Pei’s most successful yet. The hype around this company is astonishing as they have received 175 000+ pre-orders and more than $4 300 000,00 in deposists for their very first phone, the semi transparent, Nothing Phone (1). This ardent support for the company was even prior to them releasing any information and specifications.